It is always interesting to study how brands leverage from the buzz of topical days. Valentine’s Day is certainly a great opportunity for brands to reconnect with their audience. I’ve compiled 10 best video ads from last couple of years that made me ‘fall in love’ with them! Google 2. Match 3. Old spice 4. […]
Tag: Digital Marketing
Videos are one of the most consumed form of content, online. Whether you’re planning to launch a new YouTube channel or have been running one since a year or two, the following techniques are a great way to increase video views in a short time, free of cost. Feature a YouTube Celebrity By collaborating with […]
With every new problem, comes the responsibility of introducing a new technology. Problem: In digital advertising, for a long time clients have shown concerns about whether their ad is displaying at the right places and if it’s their target audience who is clicking on the ad? Seems legit. Recently the YouTube fiasco added fuel to […]
What is Digital Media Planning & Buying? The process of strategizing a brand’s online advertisements through identifying and purchasing ad placements or ‘inventory’ across various digital media channels is Digital Media planning & buying. List of Digital Media Channels: Search Engine Marketing (SEM) Social Media Networks – Facebook ads, YouTube ads, etc Website / Blogs […]
A Curious Soul 