It is always interesting to study how brands leverage from the buzz of topical days. Valentine’s Day is certainly a great opportunity for brands to reconnect with their audience. I’ve compiled 10 best video ads from last couple of years that made me ‘fall in love’ with them! Google 2. Match 3. Old spice 4. […]
Videos are one of the most consumed form of content, online. Whether you’re planning to launch a new YouTube channel or have been running one since a year or two, the following techniques are a great way to increase video views in a short time, free of cost. Feature a YouTube Celebrity By collaborating with […]
With every new problem, comes the responsibility of introducing a new technology. Problem: In digital advertising, for a long time clients have shown concerns about whether their ad is displaying at the right places and if it’s their target audience who is clicking on the ad? Seems legit. Recently the YouTube fiasco added fuel to […]
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5 Mind Blowing Movies You Must Watch
I could spend hours binge watching movies. For me, it is one of the best form of arts. While studying film-making in college, I became aware of the nitty-gritties of producing 2 hours long motion picture and since then, I’ve not watched a movie in the same way, again. Following is a list of movies […]
I’m an avid reader and I literally start reading any book that I can get my hands on. I prefer non-fictional books; however, a lot of my friends have been talking about ‘The Subtle Art of Not Giving a Fuck’ and I wanted to see what the buzz was all about. Plus, the reviews online […]
What is Digital Media Planning & Buying? The process of strategizing a brand’s online advertisements through identifying and purchasing ad placements or ‘inventory’ across various digital media channels is Digital Media planning & buying. List of Digital Media Channels: Search Engine Marketing (SEM) Social Media Networks – Facebook ads, YouTube ads, etc Website / Blogs […]
The technological developments in the United Arab Emirates are evolving at an alarming rate. Easy access to WiFi everywhere, helping robots at outlets, hyperloop, Tesla cabs in Dubai, all this and more has proved UAE’s ability to adapt and integrate technology, making it an essential part of day-to-day life. Globally, a new technology is invented […]
The Middle East and North Africa (MENA) region is ranked second in the world by a number of daily YouTube views with over 310 million views. The rise of video consumption and content creation on YouTube is making this form of content an important part of marketing efforts in the region. Following 10 brands in […]
Over 100s of on-ground activations take place in the United Arab Emirates per year, giving brands the opportunities to directly interact with their audience. Here are 5 best crowd-pulling activations that took place in the UAE, this year: 1. Witness the Future: Etisalat at Gitex Technology Week 2017 The black & green futuristic themed activation […]
Almost a year ago, I remember we were brainstorming campaign ideas for one of our automobile brands and my team members were arguing over the difference between Augmented Reality and Virtual Reality. I did not know the difference back then and after a few days, when I had learnt the difference I felt confused why […]
A Curious Soul 